A growing share of people seeking legal help now begin with an AI assistant rather than a search engine. The answers they receive cite a handful of sources and name a handful of firms.

Being one of those names requires clear, authoritative content, consistent profiles across directories and reviews, and pages that answer real questions directly.

This is good news for firms that publish genuine expertise and bad news for those relying on thin, keyword-stuffed pages.

Audit how AI assistants describe your firm today. You may be surprised — and the fix starts with publishing better material.